Monday, June 11, 2007

Saturn A Succes? Not Yet Claims AutoSavant

AutoSavant takes an interesting look at Saturn's heretofore unquestioned success in 2007. They claim that Saturn's spectacular increase in sales (+30% in 2007 and +75% in May) is a result of having more models available for sale. Even so, they point out that the following car models each sold more vehicles than the entire Saturn line: Chevy Impala, Honda Accord, Nissan Altima, Toyota Camry, and Toyota Corolla.

Their conclusion: Saturn must still prove it can capture sales by increasing demand for its established models and not just by introducing new ones.

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