Monday, June 18, 2007

Vying For Consideration In The Auto Biz

The Wall Street Journal has an interesting article touching on some of the points made in our recent posts (and readers' comments thereon) on GM's decision to put competitors' cars in their Chevy and Saturn dealerships. (First post. Second post.) Joseph White writes, "The risk that visitors to the Saturn store who drive both cars will like the Camry better is real. But it's not greater than the risk that the Aura will just vanish in the swarm of cars chasing the Camry."

Indeed, Edmunds' data showed that the Aura didn't get a big boost in traffic even after it received the North American Car of the Year award. But, traffic is up lately. And that's all the challengers in any segment can hope for--just getting considered by potential buyers.

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